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Research and perspective

Every month we turn what the measurements show into writing: what AI prefers to cite, which ways of writing work, and which do not. The slots below are laid out; the articles are still to come.

Featured GEO fundamentals · 〔date TBC〕

How an AI actually decides whom to cite

〔summary TBC〕Three things our measurements keep showing: the answer comes first, the numbers are specific, and the basis can be checked.

Read in full 〔link TBC〕
GEO fundamentals · 〔date TBC〕

SEO and GEO: one is about ranking, the other about being cited

〔summary TBC〕

Read in full 〔link TBC〕
Practice · 〔date TBC〕

Turning a spec table into passages an AI can read: three rewrites

〔summary TBC〕

Read in full 〔link TBC〕
Measurement · 〔date TBC〕

Why we give no performance figures on a plan that has no measurement

〔summary TBC〕

Read in full 〔link TBC〕
Case study · 〔date TBC〕

How an accessory brand went from never mentioned to cited

〔summary TBC〕Real figures are shown anonymised, depending on what the client has authorised.

Read in full 〔link TBC〕

Titles and categories here are placeholders. The articles and publication dates are still to come.

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